Rescue · restoration · reinvention

William & Percy in pictures.

From weathered, long-forgotten ice cream vans to two distinctive Bedford CFs working at events across the UK.

Before & during restoration

The road back.

These photographs record the condition the vans were found in and the work that followed. The sequence is arranged by stage rather than exact date.

A weathered Helsett ice cream van in a field before restoration
William’s Helsett past revealed
A pink and white Artisan Gelato Bedford CF before restoration
Percy before restoration
Side view of a Bedford CF with weathered paint before restoration
Decades of old paintwork
Bedford CF with front panels removed during restoration
Stripped for inspection
Close view of a rusty Bedford CF engine before mechanical restoration
The mechanical challenge
Early photograph of Percy in pink and white condition
Original condition recorded
Freshly painted white Bedford CF with bonnet open during restoration
Fresh paint and mechanical work
Two restored blue and white Bedford CF vans together in a workshop
The brothers together again
A restored blue Bedford CF being prepared for a bespoke wrap
Prepared for a new identity
Restored Bedford CF transformed into a colourful exhibition display
Restored, wrapped and back at work

After restoration

William’s new chapter.

William framed between historic red-brick buildings
Restored and back on the road
Guests being served ice cream from William
Serving guests
Close-up of the classic ICE CREAM sign
Classic details
Low front view of William beneath decorations
Ready for the day
William serving at a wedding beside a classic wedding car
A memorable wedding arrival
William parked at an outdoor event
Event ready
Side view of William framed by red-brick buildings
A British original

Percy & the corporate fleet

Made for big campaigns.

William and Percy in matching KitchenAid campaign wraps beneath a blue sky
The brothers together
A wrapped Bedford CF beside Elizabeth Tower in London
Westminster activation
Two wrapped Bedford CF vans at a riverside corporate event
Twin-vehicle service
William and Percy facing one another beneath trees
William & Percy
Side profile of two Bedford CF vans in matching campaign wraps
A fully bespoke fleet
Percy serving at a city event in a KitchenAid wrap
Percy at work
Wrapped Bedford CF beneath the London Eye
London landmarks
Wrapped Bedford CF parked by the London Eye
High-impact brand presence
Guests ordering from a wrapped Bedford CF
Serving the public
Low-angle photograph of two wrapped Bedford CF vans
Campaign detail